Am J Orthod Dentofacial Orthop 2016;149:599

It’s a rough sport

Your business manager has repeatedly advised you to update your Web site. You have recently added a new associate to your practice, so you agree that a revision is indeed due. Although you accept that an orthodontic practice is both a profession and a business, your predominant strength and interest has always been in the delivery of the best clinical care that you can provide. But your Web-site designer and your business manager encourage you to become involved to give them an idea of your vision of your “Web-site look.”

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