Am J Orthod Dentofacial Orthop 2017;151:1-2
The Greek philosopher Heraclitus is credited for stating that the only thing that is constant is change. Businesses that think they can survive today using the same strategies they used 30 years ago are doomed to the same fate as Woolworths, Blockbuster, Kodak, and Polaroid. Modern technology has only quickened the pace at which businesses must adapt. Just look at how fast Uber changed the taxi industry. From my private practice in Rio Rancho, New Mexico, I have witnessed the evolution of orthodontics over the past 25 years. The introduction of clear aligners by Invisalign in 1997 gave general dental practitioners a tool that made them feel comfortable treating many of their orthodontic patients “in house.” Additionally, shortterm orthodontic companies and “advanced” orthodontic continuing education courses for general practitioners have blurred the line between orthodontists and dentists who provide orthodontics. The biggest challenge faced by the American Association of Orthodontists and its members in 2017 is that many patients do not understand the difference between dentists and orthodontists.